This ad featuring Jennifer Aniston is for Glaceau’s Smartwater. Now, the company had thousands of choices as to who to do the ad but they chose Jennifer Aniston. She’s been a famous figure since her role as Rachel on the hit shows “Friends.” Women have looked up to her as a role model and guys, well, they saw her as someone to look at. In 2005, her famous husband Brad Pitt left her for Angelina Jolie while they were filming their new movie, “Mr. and Mrs. Smith.” Jennifer got much sympathy as the perfect wife who got left for the bad girl husband-stealer. Because of how strong and headstrong Jennifer was about the situation, she got even more public affection and love for being such a strong woman in such an awful time. And since then, women especially look up to her being able to handle such a stressful job with no one by her side, especially after being dumped publically and being humiliated.
Now how does this relate to the Smartwater ad? Along with being a popular figure for women by her attitude and acting, she is also known for her rock-hard abs and yoga body. At the bottom of the ad, Smartwater quotes her- “Working out feels great…afterwards. That’s why I drink Smart. Its hydration I can feel. (And its one part of my routine I never sweat). What Smart water is trying to do, is for women to see the ad, read what Jennifer supposedly says, and think “well if I drink that water, I will have a body like hers in the future,” and it gets women to buy. The ad is definitely guided towards women because women are becoming more and more self conscious of their weight these days to keep up with models’ figures or the Victoria Secret Angels’ bodies after watching the fashion show.
Jennifer Aniston is a prime representative for an ad guided for women because of the love she gets from the fans and how respected she is, and for her rockin’ body that every woman strives for.
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